Taking at MIT Sloan Brasil: In the AI Game, Those Who Invest in Strategy, Not Tactics, Win

Artificial Intelligence is no longer just an innovation agenda — it is a maturity agenda. Companies that understand its strategic role are opening new avenues of growth, efficiency, and value.

It was with this vision that Marco Romero, CEO of Grupo Taking, published an article in MIT Sloan Review Brasil, bringing reflections on the role of AI as an engine of organizational transformation.

"Having artificial intelligence and not knowing how to use it is like having Batman's utility belt and not knowing what the gadgets are for. Companies are surrounded by tools, but are still looking for purpose, direction, and maturity."

Marco Romero — CEO

From enthusiasm to maturity

The period of enchantment with generative AI gave way to a moment of learning. According to data cited by MIT, 95% of generative AI pilot projects failed — a sign that success does not depend only on technological adoption, but on the integration between strategy, culture, and purpose.

For Romero, this turning point is fundamental:

"AI only generates impact when the business area is empowered — when those who know the customer, the product, and the market actively participate in decisions. It is at this point that intelligence ceases to be a promise and becomes a competitive asset."

Leadership and culture as differentiators

Technology alone does not transform organizations. What changes are the people — and the way they are prepared to deal with the new. At Taking, the application of AI is born from culture and consolidates in leadership. Technology acts as an instrument for expanding human capacity, never as a replacement.

TATe AI represents this commitment: a suite that unites productivity, data security, ethics, and purpose. Created to support strategic decisions and integrate complex ecosystems with governance, it transforms AI into an agent of efficiency and sustainable growth.

The future has already begun

Innovation with ethics, purpose, and real impact is what differentiates companies that experiment from those that evolve. TATe AI is the expression of this belief: an ecosystem developed to connect people, processes, and technology, generating measurable and sustainable value.

Source: MIT Sloan Brasil

Read in the press: https://mitsloanreview.com.br/ia-estrategica-e-maturidade-nas-empresas/