Taking Announces Camila Besseler as New CMO – Governance, Innovation, and Strong Leadership

The Taking company, a specialist in digital solutions with over 30 years of experience, announces Camila Besseler as its new Chief Marketing Officer (CMO).

With nearly 25 years of international experience in marketing, market intelligence, and strategic management — acquired at companies such as Tigre, Tigre-ADS, CI&T, and Fin-X — Camila joins to elevate Taking’s positioning, refining its communication and go-to-market strategy with a focus on sustainable growth, credibility, and innovation.

“I see this new role as a junction of passions: driving companies to grow and building strong brands that convey trust and innovation. My goal is to bring clarity, consistency, and visibility to each of Taking’s products and services, supporting growth based on real metrics and value perception.” — Camila Besseler, Taking’s CMO

For the CEO of Grupo Taking, Marco Romero, the executive’s arrival represents a strategic move that reinforces internal governance, essential to sustain growth with responsibility:

“Her leadership in marketing will further solidify the way we position ourselves in the market. In partnership with our Strategic Council, we will accelerate the connection between our digital solutions and the concrete needs of our clients. Artificial intelligence is already deeply integrated into our business, and we want to show that it can generate tangible benefits, always with ethics, transparency, and a focus on results.”

Why is this step important?

This new leadership strengthens Taking’s commitment to structured governance, ensuring that every decision is made with clarity of purpose and accountability. This move also reinforces our pursuit of sustainable innovation, aimed not only at growing but at leaving a positive legacy, consolidating reputation, and generating real impact for clients and partners.

Furthermore, the new CMO’s arrival enhances our value communication, allowing Taking to speak with even greater consistency about its expertise in digital solutions that balance people, processes, and technology.

Commitment to the future

This strategic change marks a new phase for Taking, in which strategic governance, innovation, and brand perception move together. We remain firm in our commitment to transparency in decision-making, consistency in deliveries, and the building of an ethical and collaborative environment, guided by leaders who inspire trust, innovation, and purpose.

With this new leadership, Taking reinforces its commitment to uniting people, processes, and technologies, strengthening its presence in the market and building an even more innovative future alongside its clients.

Source: TIINSIDE

Read the news in the press:

• Terra
• IT Forum
• Baguete
• Estadão