Taking & Craft: How TATe AI Transformed Inova Craft into a Model of Productivity and Collaborative Intelligence

Founded in 1997, Craft is a Brazilian multinational specialized in international transportation, with a focus on shipment consolidation and negotiation of maritime, air, and land contracts. With its own operations in 10 countries and 35 offices across North and South America, the company connects 1,100 specialists to global logistics networks, ensuring quality, frequency, and control in every shipment.

Recognized for its close relationships with clients and partners, Craft is the founding member of the maritime and land procurement centers LP Global and WSL, acting as a reference in logistics intelligence and continuous innovation.

The integration and productivity challenge

Every year, Craft holds the Inova Craft, an innovation marathon that mobilizes around one thousand employees in an internal hackathon focused on creating new solutions. The event is a cultural milestone within the company, but the growth of the ecosystem brought a new challenge: the fragmented and costly use of multiple artificial intelligence tools.

Management needed a single platform that would centralize AI usage, reduce costs, and standardize workflows and deliverables. Additionally, it was necessary to create a replicable process capable of guiding hackathon participants clearly and swiftly — something that previously took months of manual preparation and required significant operational effort.

The solution: TATe AI as an intelligent innovation guide

To address this challenge, Taking implemented TATe AI, an artificial intelligence suite developed to optimize workflows, structure ideas, and boost team productivity. In just one and a half days, Taking built a complete workflow, 100% aligned with Craft's workflow, including:

• Customized prompts and contexts, guiding each stage of the journey from ideation to business plan development;
• Intuitive user manual, enabling immediate adoption and autonomous use by participants;
• Intelligent copilot configuration, guiding Inova Craft teams in a structured, fast, and collaborative manner.

What previously took three months of manual preparation was now completed automatically in two days, with full consistency and scalability.

Results that redefined Inova Craft

The partnership between Craft and Taking brought immediate and measurable impact, establishing TATe AI as the new cornerstone of the company's innovation marathon. Among the key results achieved:

• Time reduction: from 3 months to just 2 days of planning and execution;
• More than 400 employees trained in the use of TATe AI;
• Standardization of criteria for evaluating, ranking, and prioritizing ideas;
• Significant cost reduction with multiple AI tools;
• More consistent, faster, and accessible innovation process for all teams.

With TATe AI, the Inova Craft gained intelligence, structure, and speed, becoming a scalable innovation model within the company — now expanded also to the idea validation stage, further amplifying the solution's impact.

A new standard for corporate innovation

More than accelerating processes, TATe AI transformed the way Craft creates, shares, and scales knowledge. By integrating technology, methodology, and culture, the company made a leap in maturity in its innovation journey — moving from scattered experimentation to an organized and sustainable collective intelligence.

The partnership with Taking established Inova Craft as a global corporate innovation case study, proving that true competitive advantage lies in combining people, technology, and purpose.

About Craft

The Craft company is a Brazilian multinational specialized in international transportation, with a focus on shipment consolidation and negotiation of maritime, air, and land contracts throughout the logistics chain. Founded in 1997, the company has own operations in 10 countries and a network of 35 offices across the Americas, connecting 1,100 specialists to global transportation and supply chain networks.

Recognized for operational excellence and close relationships with clients and partners, Craft is the founding member of the procurement centers LP Global and WSL, with a strategic presence in Asia, Europe, and the United States. Its large-scale solutions optimize flows, ensure quality and shipment control, and boost the competitiveness of companies in international trade.

More information: www.craftlogistics.com