CEO Marco Romero at Brazil Economy: The 2025 Turning Point and What's Coming in 2026

Our CEO, Marco Romero, was featured in Brazil Economy. The article details our trajectory in 2025, a year that started with important decisions and ended with results close to plan. It wasn't luck. It was hard work. Marco not only led the operational turnaround but also took back the front line of sales. "Either we turned things around, or I'd go back to operations" he told the outlet. And that's exactly what happened.

The turnaround happened in Q2

The reaction started in the second quarter, gained traction in the third, and consolidated recovery in the fourth. The result? We closed 2025 with 95% to 96% of our commercial target, met and exceeded the corporate target, and generated real results. With a larger base, sustaining high growth rates becomes harder. But 2025 closed with a relevant snapshot: annual revenue of around R$ 150 million and approximately one thousand employees.

Customer Focus, Delivery Capacity

Marco attributes the performance to two pillars: customer focus and increased delivery capacity on critical projects. In the portfolio, we highlight clients such as Mondelez, Porto Seguro, HDI Seguros, Sabó, Universidade Cruzeiro do Sul, and Yamaha.

Among the highlighted cases, the Easter project for Mondelez was treated internally as a high-criticality delivery due to its commercial relevance. And the results show: the "delivery time" improved by around 400% over the last three years, creating what Marco calls a "positive cycling", where a successful delivery accelerates new projects within the same account.

TATe: The technological differentiator

The main vector of technological differentiation is TATe, our internal tool that evolved into a product. According to Marco, TATeAI accelerates product creation and design by up to 60% compared to traditional market practices. It reduces the time between ideation and executable specification, consolidates inputs, requirements and benchmarks, estimates resources and timelines, and guides decisions on feasibility and ROI.

The product also gave rise to TATe Recruit, integrated into the talent attraction and screening process. We deliver qualified candidates in just a few days, with AI embedded in the selection flow.

But the CEO made an important caveat: automation needs to be tied to ROI and to processes where technology genuinely reduces repetitive effort and increases productivity. "It's not about letting people go", he stated. The logic is to use AI to avoid additional hires and accelerate deliveries, not to replace existing teams.

80% of results back into the business

Reinvestment policy is another pillar. We reinvest approximately 80% of results back into the business itself, prioritizing operational robustness and execution capacity. In 2025, investments totaled more than R$ 20 million. For 2026, the forecast is a 10% to 15% increase.

35% target for 2026

For 2026, the budget forecasts 35% growth. Marco acknowledges a more complex environment, with productivity losses during extended holiday periods, but sees pent-up demand, especially in data projects and operational efficiency.

On the macro side, we adjust our sector focus according to the cycle, directing commercial energy towards segments where the need for efficiency and execution remains high. We want to compete less on volume of code and more on speed and assertiveness in product design and delivery. In a market where AI has become a buzzword, the advantage lies in selecting where technology generates returns and transforming internal efficiency into concrete execution capacity for the client.

2025 started tough. But we finished strong. And 2026 has already begun with clarity of purpose: grow with method, deliver with excellence, invest in those who make things happen.

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