Founded in 1997, Craft is a Brazilian multinational specializing in international transport, focused on shipment consolidation

Founded in 1997, Craft is a Brazilian multinational specializing in international transport, focused on shipment consolidation and negotiation of maritime, air, and land contracts. With its own operations in 10 countries and 35 offices across South and North America, the company connects 1,100 specialists to global logistics networks, ensuring quality, frequency, and control in every shipment.

Recognized for its close relationships with clients and partners, Craft is a founding member of the maritime and land procurement centers LP Global and WSL, serving as a reference in logistics intelligence and continuous innovation.

The challenge of integration and productivity

Every year, Craft runs Inova Craft, an innovation marathon that mobilizes around 1,000 employees in an internal hackathon aimed at creating new solutions. The event is a cultural milestone within the company, but the growth of the ecosystem brought a new challenge: the fragmented and costly use of multiple artificial intelligence tools.

Management needed a single platform to centralize AI usage, reduce costs, and standardize workflows and deliverables. It was also necessary to create a replicable process capable of guiding hackathon participants clearly and efficiently — something that previously required months of manual preparation and heavy operational effort.

The solution: TATe AI as an intelligent innovation guide

To meet this challenge, Taking implemented TATe AI, an artificial intelligence suite developed to optimize workflows, structure ideas, and boost team productivity. In just one and a half days, Taking built a complete workflow, 100% aligned with Craft's processes, including:

• Custom prompts and contexts, guiding each stage of the journey from ideation to business plan development;
• Intuitive user guide, enabling immediate adoption and autonomous use by participants;
• Intelligent copilot configuration, guiding Inova Craft teams in a structured, fast, and collaborative way.

What previously required three months of manual preparation was now accomplished automatically in two days, with full consistency and scalability.

Results that redefined Inova Craft

The partnership between Craft and Taking delivered immediate and measurable impact, consolidating TATe AI as the new cornerstone of the company's innovation marathon. Key results achieved:

• Time reduction: from 3 months to just 2 days of planning and execution;
• More than 400 employees trained on TATe AI;
• Standardized criteria for evaluating, ranking, and prioritizing ideas;
• Significant cost reduction from multiple AI tools;
• More consistent, fast, and accessible innovation process for all teams.

With TATe AI, Inova Craft gained intelligence, structure, and speed, becoming a scalable innovation model within the company, now expanded to the idea validation stage as well, further amplifying the solution's impact.

A new standard for corporate innovation

More than accelerating processes, TATe AI transformed how Craft creates, shares, and scales knowledge. By integrating technology, methodology, and culture, the company took a leap in innovation maturity — moving from scattered experimentation to organized, sustainable collective intelligence.

The partnership with Taking consolidated Inova Craft as a global corporate innovation case study, proving that true competitive advantage lies in combining people, technology, and purpose.

About Craft

Craft is a Brazilian multinational specializing in international transport, focused on shipment consolidation and negotiation of maritime, air, and land contracts across the entire logistics chain. Founded in 1997, the company has operations in 10 countries and a network of 35 offices across the Americas, connecting 1,100 specialists to global transport and supply chain networks.

Recognized for operational excellence and close relationships with clients and partners, Craft is a founding member of the procurement centers LP Global and WSL, with strategic presence in Asia, Europe, and the United States. Its large-scale solutions optimize flows, ensure quality and shipment control, and boost corporate competitiveness in international trade.

More information: www.craftlogistics.com