Copastur, a brand ecosystem with corporate travel, events, and journey solutions, with over 50 years in the market

Copastur, a brand ecosystem with corporate travel solutions, events, and other journeys, with over 50 years in the market, has throughout its successful trajectory sought to combine cutting-edge technology with personalized service to deliver efficient and customized experiences. In recent years, the company structured Copastur Labs, its innovation hub, responsible for developing proprietary solutions and incorporating artificial intelligence into complex processes such as financial reconciliation, customer service, and personalized recommendations for travelers.

Grupo Taking, a specialist in digital solutions, developed the TATe AI (Taking Agile Teams), an artificial intelligence suite designed to shorten the distance between business and technology operations through agent orchestration and system connectivity. It also prioritizes data integrity and accelerates the development of products and solutions.

High data volume with precision and compliance

In the corporate travel sector, handling high data volumes — more than 1 million records per day and around 4 million travelers per year — requires precision, speed, and compliance. Additionally, communication between business and technology teams is often a bottleneck in most agencies: digital projects frequently suffer from expectation misalignment, with the classic phrase “não era isso que eu queria” echoing across IT departments.

TATe AI: the bridge between complex operations and business efficiency

With TATe AI, Copastur found a way to translate business language into clear technical specifications, bringing product, development, and operations teams closer together. The AI acts as an “intérprete inteligente” reducing delivery lead times and increasing the accuracy of digital products.

Furthermore, TATe AI connects to Copastur's ongoing strategy: using AI for automation and manual processes, creating internal policy bots, and generating intelligent reconciliation reports. The integration strengthened the company's digital culture, expanding operational efficiency by more than 40%, and improving customer experience quality, raising the NPS from 76 to 85.

Impact cards

• 100% agility in story production for the structured translation of business needs into clear, prioritized technical tasks;
• 30% immediate improvement in code quality, reflecting fewer incidents, more stable deliveries, and productivity gains in validation and testing;
• Greater alignment between product, technology, and operations, resulting in more accurate decisions, synchronized deliveries, and a joint focus on customer value.

The partnership between Grupo Taking and Copastur is an example of how artificial intelligence can transform and innovate sectors such as corporate travel, in agile, data-driven digital environments. TATe AI, a product of the Taking culture, increasingly reinforces its positioning as a key piece to align expectations, reduce operational costs, and accelerate value delivery, reinforcing the role of technology as a catalyst for sustainable and innovative business experiences.

Quotes

“A parceria entre as empresas mostra que é possível trazer um mercado tradicional e já estabelecido para ambientes digitais ágeis e orientados a dados. O TATe AI, produto da cultura do Grupo Taking, reforça cada vez mais nosso posicionamento como peça-chave para alinhar expectativas das empresas, reduzir custos operacionais e acelerar a entrega de valor, reforçando o papel da tecnologia como catalisador de experiências em negócios sustentáveis e inovadores” – Marcio Vitale, Diretor de Produtos, Inovação e Agilidade.

“Esse tipo de ferramenta estreita a conexão entre as áreas e apoia o Product Owner na criação de produtos mais aderentes às necessidades dos clientes. Costumo dizer que o TATe AI é o ‘ChatGPT da área de negócios’ quando o assunto é interagir com o time de tecnologia. Estamos empolgados com os próximos ganhos que a implementação de IA trará para o nosso negócio e o setor no geral, que só tem a ganhar com processos mais inteligentes” – João Fornari, CPTO da Copastur.

About Copastur

With over 50 years of history, Copastur is a brand ecosystem and a 360° agency — solid and constantly evolving. It has a vast portfolio of clients of all sizes and offers strategic solutions across more than 25 services and products, including corporate travel management, mobility, offshore logistics, energy sector logistics, events, live marketing, incentives, exchanges, insurance, passport and visa support, as well as leisure, luxury, and athlete travel. With 24h personalized service, it integrates the traveler's journey in the SuperApp C+ and provides financial control through the CopasturCard.

Present in 8 countries, with planned expansion to more than 20 markets by end of 2026 with Copastur Latam. The company has increasingly intensified its technology investments, totaling around R$ 100 milhões since 2024, focused on developing proprietary innovations and client solutions, and enhancing C+, which centralizes the experience. A B Corp with multiple certifications, Copastur maintains an active commitment to ESG practices and positive social and environmental impact.