Taking & Copastur: AI Accelerates Operational Results by More Than 60% in Corporate Travel Giant

Copastur, a brand biosphere with solutions in corporate travel, events, and other journeys, with over 50 years in the market, in its successful trajectory seeks to unite cutting-edge technology with humanized service to deliver efficient and personalized experiences. In recent years, the company structured Copastur Labs, its innovation hub, responsible for developing proprietary solutions and incorporating artificial intelligence into complex processes, such as financial reconciliation, customer service, and personalized recommendations for travelers.

Grupo Taking, specialists in digital solutions, developed TATe AI (Taking Agile Teams), an artificial intelligence suite designed to shorten the distance between business and technology operations, through agent orchestration and system connectivity. It also prioritizes data integrity and accelerates the development of products and solutions.

High data volume with accuracy and compliance

In the corporate tourism sector, handling high volumes of data — more than 1 million records per day and around 4 million travelers per year — requires accuracy, speed, and compliance. Furthermore, communication between business and technology areas tends to be a bottleneck in most agencies: digital projects often suffer from misaligned expectations, with the famous phrase “that’s not what I wanted” echoing in IT departments.

TATe AI: the bridge between complex operations and business efficiency

TATe AI: the bridge between complex operations and business efficiencyWith TATe AI, Copastur found a way to translate business language into clear technical specifications, bringing the product, development, and operations areas closer together. The AI acts as an ‘intelligent interpreter’, reducing delivery lead time and increasing the assertiveness of digital products.

Furthermore, TATe AI connects to Copastur’s existing strategy: using AI for automation and manual processes, creating internal policy bots, and generating intelligent reconciliation reports. The integration strengthened the company’s digital culture, expanding operational efficiency by more than 40%, and improved the quality of customer experience, raising the NPS from 76 to 85.

Impact cards

• 100% agility in story production for the structured translation of business needs into clear and prioritized technical tasks;
• 30% immediate improvement in code quality, reflected in fewer incidents, more stable deliveries, and productivity gains in validation and testing;
• Greater alignment between product, technology, and operations, resulting in more assertive decisions, synchronized deliveries, and a collective focus on customer value.

The partnership between Grupo Taking and Copastur is an example of how artificial intelligence can transform and innovate sectors such as corporate tourism, in agile and data-driven digital environments. TATe AI, a product of the Taking culture, increasingly reinforces its positioning as a key component for aligning expectations, reducing operational costs, and accelerating value delivery, reinforcing the role of technology as a catalyst for sustainable and innovative business experiences.

Quotes

“The partnership between the companies shows that it is possible to bring a traditional and established market into agile, data-driven digital environments. TATe AI, a product of Grupo Taking’s culture, increasingly reinforces our positioning as a key component for aligning company expectations, reducing operational costs, and accelerating value delivery, reinforcing the role of technology as a catalyst for sustainable and innovative business experiences” - Marcio Vitale, Director of Products, Innovation, and Agility.

“This type of tool strengthens the connection between departments and supports the Product Owner in creating products that better meet client needs. I often say that TATe AI is the ‘ChatGPT for the business area’ when it comes to interacting with the technology team. We are excited about the upcoming gains that AI implementation will bring to our business and the sector in general, which can only benefit from smarter processes” - João Fornari, CPTO of Copastur.

About Copastur

With over 50 years of history, Copastur is a brand biosphere and a 360-degree agency — solid and continuously evolving. It has a vast portfolio of clients of all sizes and offers strategic solutions across more than 25 services and products, including corporate travel management, mobility, offshore and energy sector logistics, events, live marketing, incentives, exchanges, insurance, and support for issuing passports and visas, as well as leisure travel, premium tourism, and services for athletes. With 24h humanized service, it integrates the traveler’s journey through the SuperApp C+ and provides financial control through the CopasturCard.

Present in 8 countries, with planned expansion to more than 20 markets by the end of 2026 through Copastur Latam. The company has been intensifying its investments in technology, totaling around R$ 100 million since 2024, with a focus on developing in-house innovations and client solutions, and on improving C+, which centralizes the experience. A Certified B Corporation with various certifications, Copastur maintains an active commitment to ESG practices and positive social and environmental impact.